Nets market their 'Core Four'

[ocanseco55]

NEW YORK -- The Brooklyn Nets are introducing their fans to the "Core Four."

The Nets unveiled a "Hello Brooklyn" marketing campaign featuring Deron Williams, Joe Johnson, Brook Lopez and Gerald Wallace on Monday in their new borough.
Brooklyn Nets introducing borough to team's 'Core Four' - ESPN New York

[wheeler281]

While they are marketing the 4 players I have not seen them reference "core 4" for that would not make sense in the 1st place