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Gary Bettman Promising New NHL Owners Huge TV Deal
Bettman is an idiot. He's been trying to get one for 15 years. Hence the expansion into Phoenix, Nashville, Columbus, Atlanta, Florida, Tampa, Anahiem and SJ. Prior to that the teams were mainly in Canada and northern USA. To get a national contract, you have to appeal to all the corners of the US, so that all the affiliates will want to carry the games.
Even with the moves from Quebec to Colorado, Minnisota to Dallas, Winnipeg to Phoenix were allowed b/c it would work towards getting this national contract (similar to the NFL).
Except you are trying to sell the game to a market that doesn't want it.
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