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2010 Ultimate Basketball or Ultimately Disappointing?
Like many collectors, I've been a fan of Upper Deck design since the companies first release in 1989. That also means I was saddened when Upper Deck lost it's NBA license. I wrongfully assumed that meant UD would not be producing basketball trading card products for the foreseeable future. To my pleasant surprise, I was wrong. Upper Deck announced a several months ago a number of upcoming basketball releases featuring images obtained utilizing its NCAA agreements. Unquestionably, the most anticipated basketball product was the recently released 2010 Ultimate Basketball product.
Ultimate has been a staple product line for UD in all four major sports for the better part of the decade. I myself was excited to hear UD was still going to release Ultimate Basketball for 2010, and even more intrigued that it would be comprised of images and autographs from the best collegiate basketball players of all-time. Because of the names involved, Michael Jordan, Larry Bird, Magic Johnson, David Robinson, Julius Erving, etc., I thought this product had the opportunity to be the best basketball product of 2010.
As previously mentioned, I don't like to focus on the negatives, but they need to be stated in any type of objective review. The biggest problem with this year's Ultimate basketball is an issue that has plagued the hobby in the past few years, sticker auto's. Upper Deck had the opportunity to create a basketball product that featured some of the best collegiate stars of all-time, and instead of putting 100 percent into the product, the stickers seem to cheapen the product.
The other obvious issue is with a number of the black and white Ultimate Legends auto's. These are the hugely successful one per case cards that have been featured in the Ultimate Football products and are making their first appearance in the basketball line. First off, these are on-card auto's and most are tremendous. However, some of the auto's have a dark background that makes it difficult to even make out the auto (click here). Auto's are certainly great, but what good are they if you can't see them?
The sticker auto's and almost invisible on-card auto's are certainly frustrating, but UD did do a number of things right with Ultimate Basketball. First off, the player checklist is a dream list for basketball junkies like me. That list includes Mullin, Hardaway, Hurley, Wilkins, Olajuwon and some of the biggest stars of today. I also really like the inscription auto's. What collector doesn't like inscription auto's? For some odd reason, all the Christian Laettner auto'd cards are on-card. That's why I picked up the card you see in the post image.
As excited as I and I'm sure many collectors were for this product to come out, eBay sales have dropped quickly in the past 2 weeks since Ultimate Basketball was released. The original retail price was right around $85 - $90 a box. Here's a two box completed auction lot that sold for $86.50 (click here). There's a lot to like about Ultimate Basketball, but ultimately… it's disappointing.
I'd like to hear what fellow collectors think about 2010 Ultimate Basketball. Is it truly ultimate, or is it ultimately disappointing?
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