Breaking News: Panini America Bringing Kobe, Durant, Wall to Industry Summit

[The Question]

Panini America’s ballyhooed*Black Boxes slated for distribution*during next week’s 2011 Industry Summit just got a whole lot cooler.

To help celebrate the highly anticipated May launch of Panini Authentic, the*company announced*on Friday that inserted into three of those boxes will be instant-win cards good for autographed pairs*of shoes from exclusive spokesmen Kobe Bryant, Kevin Durant and John Wall.



The shoes, signature models of*Bryant’s Nike Zoom VI, Durant’s Nike Zoom III and Wall’s*Reebok Zig Tech, will be awarded on site in Las Vegas and*are sure to generate additional interest in the Panini Authentic business that*opens to the public in May.

“We’ve put in a tremendous amount of work*over the last 18 months*to ensure we*build*Panini Authentic the right way,” says Brian Bayne, Panini America’s Memorabilia Business Manager. “We’re thrilled to share*just a glimpse of the great things to come with*those decision makers at the Industry Summit who will help make this launch as successful as possible.”

Company officials have conducted several private signings with*all three of their*superstar NBA spokesmen*in recent months,*acquiring their highly desirable penmanship on scarce-edition basketballs, exclusive lithographs and*photographs, and the aforementioned sneakers, which will range in price from $249.99 to $649.99.

Stay tuned to The Knight’s Lance for complete coverage of next week’s Industry Summit and for additional updates on the Panini Authentic launch.




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