Panini Peek: 2010-11 NBA Season Update

[The Question]

Panini America officials unveiled late Monday afternoon preliminary information regarding the July 10 release of 2010-11 NBA Season Update, the affordable and highly anticipated follow-up to last season’s debut release of a product that*impressively wraps up the season that was in the NBA.

This year’s version boasts a $2.99 pack SRP and will deliver one autograph, three memorabilia cards and 14 additional insert cards per box.

“Last year’s NBA Season Update was a solid building block that we would like to expand upon this season,” says Aik*Tongtharadol,*NBA Brand Manager for Panini America.*”The Rookie Challenge, Rookie Duals/Triples and updated Prestige and Rookies &*Stars cards will return.

“Lakers Legacy and Christmas Cards will be swapped out this year with the Throwback Threads, All Stars and Green Week inserts taking their place.* The latter two will feature materials that can be linked back to specific games — 2010 and 2011 All-Star Games and 2009-11 Green Weeks, respectively.”

Other highlights from 2010-11 NBA Season Update include:

• More than 1,000 on-card autographs
• Dual (numbered to 99) and Triple (numbered to 49) Rookie Autographs
• Rookie Challenge Materials featuring*pieces of memorabilia*worn in the*All-Star Weekend Rookie Challenge Game (numbered to 799 or less)
• Green Week, featuring swatches of jerseys worn during past Green Week games
  

“I’m always excited to give deserving players their due,” Tongtharadol notes.*”Unfortunately, we can’t invite every rookie to the NBA Photo Shoot, but*this set lets us feature some of the players that have emerged during the season, such as a Gary Neal or Landry Fields on an updated Prestige RC or Rookies and Stars Signed Patch RC, respectively.”

Enjoy the following preview gallery for 2010-11 NBA Season Update and stay tuned to The Knight’s Lance for complete updates.





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