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ARLINGTON, Texas (May 3, 2010) - As the NBA Playoffs continue to heat up, Panini America (www.paniniamerica.net), a subsidiary of The Panini Group, the leading global publisher of sports and entertainment collectables launched today the "Play Kobe One-On-One" Promotion with four-time NBA Champion Kobe Bryant. Basketball fans beginning May 1 through June 17, 2010 will be able to log-on to www.PaniniAdrenalyn.com to compete against other fans, the leading scorer at the end of the promotion will get a chance to meet Kobe Bryant and play him "One-On-One" in a game of Adrenalyn, the new interactive trading card game from Panini.
The Kobe "One-On-One" promotion coincides with the recent launch of the Panini Adrenalyn Xtreme game mode that features new enhancements to gameplay following player feedback during the beta-phase of the game. The new enhancements offer more strategic gameplay along with more shot opportunities, resulting in higher NBA scores. Matchup results are based on a player's chance of scoring, eliminating players ability to load their decks to guarantee they win a matchup. Instead, higher ratings increase a player's chance that they will score.
"I'm looking forward and excited to play a fan one-on-one in a game of Adrenalyn. I've been practicing, so I'll be ready," said Kobe Bryant, Los Angeles Lakers Guard.
The Kobe "One-On-One" promotion coincides with the recent launch of the Panini Adrenalyn Xtreme game mode that features new enhancements to gameplay following player feedback during the beta-phase of the game. The new enhancements offer more strategic gameplay along with more shot opportunities, resulting in higher NBA scores. Matchup results are based on a player's chance of scoring, eliminating players ability to load their decks to guarantee they win a matchup. Instead, higher ratings increase a player's chance that they will score.
"I'm looking forward and excited to play a fan one-on-one in a game of Adrenalyn. I've been practicing, so I'll be ready," said Kobe Bryant, Los Angeles Lakers Guard.