“To be sure, this is no ‘concept,’” read the Panini blog on Monday afternoon. “It’s Panini HRX – and it’s revolutionary. It will take the trading card category to new heights by providing up to 30 minutes of HD-quality video content. It will also bring collectors and sports fans in basketball, football, hockey and every other sport Panini has a presence in their very own Highlight Reel Xperience, beginning with limited Panini HRX autographed versions of Blake Griffin, Kobe Bryant, Kevin Durant and John Wall inserted into 2010-11 Totally Certified Basketball (or should we call it “Totally Licensed?”).
Or, should we call it Totally Licensed? Clearly, the gloves are off.
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