Insert Inspection: 2011 Timeless Treasures Football Rookie Recruits Materials

[The Question]

One of the most rewarding aspects of doing what I do at Panini America is seeing the creative evolution of a product from*idea*to execution. I’m always*eager to see what kind of magic our designers will work on any given aspect of a new launch.

For their latest bit of wow-worthy wizardry, I present for your examination the final design for the 36-card Rookie Recruits Materials insert slated for next month’s release of 2011 Timeless Treasures Football.



Obviously, the event-worn material for these beauties*has yet to be hand-placed into the cards, but the following images — including a few card backs to give you an idea of what the other*side looks like –*are still quite striking.

Let us know what you think.





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